The Hoka Difference

HOKA ONE ONE was created with one goal in mind — make running easier. They do things differently, from the look of their shoes all the way to the technologies that make them possible. If you’ve ever worn a pair, you know what the HOKA difference feels like, but there's a lot that goes on behind the scenes.

A flexibe framework

When I started working with the team all web communications were developed individually without the use of a CMS. An additional concern was their current approach was not ADA compliant. I began by looking to Hoka's environmental design for a solution that would work in the digital space. We knew that we wanted a dynamic homepage that could flip regularly. By creating a template library of different modules, and utlizing the graphic flow lines that were present in their retail environments, I was able to design a solution. The result addresses the ADA concerns, while continuing to utilize the brand's dynamic lifestyle photography, all while being able to flip easily on a regular schedule.